Introducing:
Tend Online Stores
The week of March 4, 2020 Tend is launching an early-access version of our direct-to-consumer online store tools.

A vision of one platform to manage the small-scale farm
Since day one we’ve been focused on helping anyone, anywhere, at any scale grow quality, nutritious food. We started with crop planning and management tools as a foundation, knowing that we’d eventually launch sales tools. When Covid-19 hit we doubled down on launching online sales tools knowing they’d be in immediate benefit to our farmers.
Interested in learning more? Sign up for a free trial to try the tools free for 14 days.
What’s a Tend online store?
Sell direct-to-customers with Tend
Sales tools connected to your crop plan — one login to manage your farm.
Sell to private groups of customers via offer sheets
Set unique prices for different customer groups, email them what you have available, and allow them to pay later.
How is it different from other sales tools?
One login to manage your planning through Sales
You’re already logged into Tend for your planning and management – now you can sell through Tend too.
Integration with a robust Pick & Pack feature
Orders from your customers flow directly into Pick & Pack workflows.
Estimated release: June
Sales based on what you sell – no setup fees
If you’re not selling, you’re not getting charged; pay only when you sell.
One flat rate, increased capabilities
As we continue to build out functionality, you won’t get charged more; our rate is consistent: 2% per transaction.
Designed with a farmer team
Tend has team members throughout the organization who have worked on farms, or own farms.
What are the core features?
Setup and start selling at lightning speed
Create a product catalog based on your existing crop plan, including crops, varieties, units, and prices.
Set order limits
Avoid overselling by setting a limit on the quantity you have to sell
Set order windows with multiple pick-up or delivery options
Your customers can choose to pick up on farm or at a location you specify, or they can ask to have it delivered.
Transact with Square
Link your Square account to start selling immediately.
Integrate with Pick & Pack
Orders flow into your pick and pack lists, a seamless integration.
Roadmap
What you’ll get the week of May 4
- Quickly create a catalog based on your crop plan
- Set inventory limits by product
- Set prices for different units
- Set unique prices by unit of the same product
- Specify pick up or delivery options
- Multiple delivery options per day to choose from
- Collect payments through Square
- Set multiple delivery dates
- Auto-email invoices/receipts
What you’ll get by late-May
- Accept square gift cards
- CSV Export of pick & pack lists
- Mobile sales dashboard
What you'll get in June
- Robust pick & pack integration
- Pay later
- Offer Sheets
How Tend online stores compare to the Young Farmer's List
Available now
Coming Soon
E-commerce storefront
Post individual items for sale in an online shop
- Your online store at tendfarm.com/my-store
CSA / subscription management
Offer subscription products (“farm shares”) and manage CSA members
- Sell a farm box in Tend
Order forms
Create availability lists to send to customer list and customers can order directly from list
- Robust Offer Sheets feature with pay later
Multi-farm / Food hub features
Facilitates multiple farms selling through one storefront or availability list
Process credit card payments
Customer can purchase products online with a credit card
Offline payment options
Customer can pay offline with cash, check, EBT/SNAP, or other in-person payment
- Invoicing in Tend
Accounting tools or integration
Data automatically exported to Quickbooks, or other significant accounting reporting features
- Export orders
Marketing tools or integration
Email or SMS customers through platform, or customer date integrates with third-party CRM, or other significant marketing features
- Email offer sheets
Distribution management
Facilitates logistics tasks, such as delivery route planning and packing lists
- Robust pick & pack integration; pick & pack list csv export